About Us

Founded in 1993, Appleseed provides economic impact analysis studies, economic development planning, social research and analysis, and strategic planning and program development services to government, non-profit and corporate clients. The firm has extensive experience in providing economic and community impact analyses for major U.S. colleges and universities, health care and cultural institutions, as well as analyses of the economic and community impacts of a wide range of real estate development projects. Our work has been guided by a commitment to working closely with our clients and tailoring our services to meet each client’s needs.



Appleseed team members come from a variety of backgrounds, bringing a diverse set of skills to each project. This fusion of talents helps us think strategically, flexibly and across multiple dimensions. Specific skills that help us provide value to our clients include:

  • Economic impact analysis
  • Regional, local and small-area economic and demographic analysis
  • Industry analysis
  • Labor market analysis
  • Real estate market analysis
  • Urban planning
  • Non-profit program evaluation
  • Geographic information systems (GIS)
  • Graphic and information design

Appleseed takes pride in preparing and producing reports that have helped our clients achieve specific public policy, community or business objectives. For example:

  • Appleseed’s analysis of the economic impact of developing a new commercial office building on the site now occupied by the Hotel Pennsylvania helped Vornado Realty Trust secure the New York City Planning Commission’s approval of the project.
  • The firm’s work for educational institutions have increased decision makers’ awareness of their contributions to local and regional economies, garnered support for major expansion projects, increased state financial support and supported capital campaigns, and raised clients’ overall profiles with new state and local administrations.
  • Appleseed’s work on intra-city ferry service for the New York City Economic Development Corporation was incorporated into PlanNYC 2030, the strategic plan prepared by the Mayor’s Office of Long-Term Planning and Sustainability and released by Mayor Bloomberg in April 2007. Appleseed subsequently assisted the Economic Development Corporation and the New York City Department of Transportation in preparing an RFP for private ferry operators, and in evaluating responses.
  • Appleseed’s analysis of the potential economic impact of a new cruise terminal, prepared for Carnival Corporation, helped persuade the New York City Economic Development Corporation to develop a new terminal on the Brooklyn Waterfront.

As a direct result of Cornell University’s 2007 economic impact study, developed by Appleseed, I have been better able to articulate the university’s complex and diverse role in the economies of the town, the county, the region, and New York State. In addition, the valuable information generated by the Appleseed report has been utilized by our senior administration, the Board of Trustees, and governmental representatives to assess how effectively Cornell uses its resources to carry out its missions of teaching, research and public service.
— Joanne DeStefano, VP Financial Affairs, Cornell University